ครั้งแรกที่ทดลองเขียนบทความโดยใช้ ChatGPT หาข้อมูล ช่วยตรวจ และทำภาพประกอบ แต่ยังคงสำนวนของเราเอง
ลองแปลภาษาอังกฤษ อันนี้โคตรตื่นเต้น ใช้ ChatGPT แปล
ChatGPT in the ASEAN Market
Artificial intelligence (AI) is playing an increasingly significant role in everyday life—especially through platforms like ChatGPT, an interactive assistant capable of understanding and responding to human language in a wide variety of contexts. From planning and problem-solving to providing daily advice, ChatGPT has become a go-to tool for many. Currently, it boasts around 800 million users worldwide, with approximately 122 million daily active users. It operates in a competitive field alongside major technology platforms such as Google, Microsoft, and Meta, as well as rising competitors from Asia like DeepSeek, Baidu, Alibaba, and Tencent.
In Thailand, while the core user base consists of coders, programmers, and those generating AI visuals, ChatGPT is gradually gaining broader recognition for its role in content creation and ideation. About 14% of Thailand's population of 65.89 million are estimated to be users.
Looking across the ASEAN region, which has a combined population of roughly 600 million, Indonesia leads in user share with around 32% of its 283.48 million citizens using the platform. The Philippines follows with an estimated 28% of its population (roughly 119 million) engaging with ChatGPT. In Singapore, usage is widespread among high-income, well-educated groups, while Malaysia is seeing steady growth, particularly among tech-savvy users. However, the region still faces significant challenges, including disparities in access to high-speed internet, AI-compatible devices, and the relatively high cost of AI services for certain demographics.
To address these barriers, OpenAI, the US-based AI company behind ChatGPT, has begun collaborating with telecom providers across Southeast Asia. For example, in Laos, ChatGPT is accessible via the Unitel network; in Malaysia, CelcomDigi is planning to introduce AI-powered add-on services; and in Singapore, Singtel has started bundling AI services into consumer packages. In the Philippines, usage remains limited, while Indonesia is piloting AI services with select customer groups.
Although Thailand has not yet officially launched ChatGPT service packages, interest is high and discussions with major telecom providers are reportedly underway. Meanwhile, Vietnam, Cambodia, Myanmar, and Brunei remain in the early or pilot phases of deployment.
Overall, ASEAN markets are showing increased interest and activity around AI services, even though adoption rates have yet to match those in Europe or the United States. Partnerships between OpenAI and regional telecom providers are expected to be key in expanding ChatGPT’s accessibility and integration across broader segments of the population.
ครั้งแรกที่ทดลองเขียนบทความโดยใช้ ChatGPT หาข้อมูล ช่วยตรวจ และทำภาพประกอบ แต่ยังคงสำนวนของเราเอง
ลองแปลภาษาอังกฤษ อันนี้โคตรตื่นเต้น ใช้ ChatGPT แปล
ChatGPT in the ASEAN Market
Artificial intelligence (AI) is playing an increasingly significant role in everyday life—especially through platforms like ChatGPT, an interactive assistant capable of understanding and responding to human language in a wide variety of contexts. From planning and problem-solving to providing daily advice, ChatGPT has become a go-to tool for many. Currently, it boasts around 800 million users worldwide, with approximately 122 million daily active users. It operates in a competitive field alongside major technology platforms such as Google, Microsoft, and Meta, as well as rising competitors from Asia like DeepSeek, Baidu, Alibaba, and Tencent.
In Thailand, while the core user base consists of coders, programmers, and those generating AI visuals, ChatGPT is gradually gaining broader recognition for its role in content creation and ideation. About 14% of Thailand's population of 65.89 million are estimated to be users.
Looking across the ASEAN region, which has a combined population of roughly 600 million, Indonesia leads in user share with around 32% of its 283.48 million citizens using the platform. The Philippines follows with an estimated 28% of its population (roughly 119 million) engaging with ChatGPT. In Singapore, usage is widespread among high-income, well-educated groups, while Malaysia is seeing steady growth, particularly among tech-savvy users. However, the region still faces significant challenges, including disparities in access to high-speed internet, AI-compatible devices, and the relatively high cost of AI services for certain demographics.
To address these barriers, OpenAI, the US-based AI company behind ChatGPT, has begun collaborating with telecom providers across Southeast Asia. For example, in Laos, ChatGPT is accessible via the Unitel network; in Malaysia, CelcomDigi is planning to introduce AI-powered add-on services; and in Singapore, Singtel has started bundling AI services into consumer packages. In the Philippines, usage remains limited, while Indonesia is piloting AI services with select customer groups.
Although Thailand has not yet officially launched ChatGPT service packages, interest is high and discussions with major telecom providers are reportedly underway. Meanwhile, Vietnam, Cambodia, Myanmar, and Brunei remain in the early or pilot phases of deployment.
Overall, ASEAN markets are showing increased interest and activity around AI services, even though adoption rates have yet to match those in Europe or the United States. Partnerships between OpenAI and regional telecom providers are expected to be key in expanding ChatGPT’s accessibility and integration across broader segments of the population.
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